Jimmy The Greek

Edit Undo was selected to run all creative and marketing initiatives for the QSR brand. Jimmy The Greek, a legacy brand in Canada took on an initial brand refresh and introduced a richer, more in-tune colour palette with their Greek culture in mind. From menu progression to new photography and full marketing strategy, we have evolved the brand to have a clearer path. With our expertise in media planning, websites and a sound creative & social direction, we exposed the brand to millions of online and offline views. Our focus was to exemplify the business’s important POD with daily fresh prepared meals, and we honed in on a slogan that told their core ethos as a family-run business: “Let Our Family Feed Yours.”

WEBSITE

jimmythegreek.com

SERVICES

Brand Strategy
Creative Direction
Brand Refresh
QSR Marketing
Media Strategy & Buying
Ad Campaigns
Digital Marketing
Social Organic Content
Full Production
Photography
Videography

A bowl of salad with grilled chicken, sliced tomatoes, lettuce, purple cabbage, and crumbled cheese, with pita bread and a small bowl of dipping sauce on a serving tray in the background.
Person holding a smartphone displaying a food menu from Jimmy the Greek, with dishes including shrimp and grilled meat.
Brochure or menu featuring Greek food with dishes like salads, grilled items, and sides, with text promoting quick and easy ordering, served fresh daily, from Jimmy the Greek.
A plate of grilled chicken served with side salads and rice, with small bowls of sauce and vegetables on a light-colored table, promoting authentic Greek food.
A food counter at Jimmy's restaurant with a variety of salads and dishes in a refrigerated display case. The blue and white themed decor features a logo with a stylized letter 'J' and menu screens displaying meal options.
A bowl of vegetable salad with chopped cucumbers, tomatoes, red onions, black olives, and cheese, garnished with herbs, placed on a wooden plate with grilled pita bread slices, all on a light wooden table.
Mobile devices displaying a website for a Greek restaurant against a white architectural surface with a blue ocean in the background.
A laptop displaying a webpage about Jimmy The Greek, a restaurant serving Greek cuisine with images of the town and food, placed on a concrete surface with a large clay pot filled with greenery in the background.